A working demo · Real catalogue · Not affiliated with THAT
THAT
AI personal shopping299 products · 20 featured labels

The edit, without the endless search

Tell us the moment.We'll find the pieces.

Shop THAT's fashion, beauty and lifestyle catalogue through a conversation—by occasion, budget, label or feeling.

Start with an occasion
01Describe the moment
02Refine the edit
03Choose your pieces
01 / Start here

What's the moment?

Choose an occasion and the stylist will open with the right question already asked.

Click any question to get an answer

02 / Go further

Ask what search cannot answer.

Build a complete look, compare two products, shop a thoughtful gift—or continue in Arabic.

Click a question and watch the stylist answer

Every prompt opens a live catalogue conversation.

Inside the edit

Twenty labels.
One conversation.

Ask for one by name—or let the assistant move across labels to find the right fit.

  • RABANNE
  • Proenza Schouler
  • Amouage
  • Vetements
  • Paris Texas
  • COMME des GARÇONS Shirt
  • Azza Fahmy
  • L’Atelier Nawbar
  • Studio Amelia
  • ASSOULINE
  • Bil Arabi
  • Adidas by Wales Bonner
  • Dr. Barbara Sturm
  • James Perse
  • Officine Creative
  • GINORI 1735
  • Aesop
  • VEJA
  • Melissa Odabash
  • Tiya by Sania Maskatiya
Made byOrder Spike
THAT × AI SHOPPING ASSISTANT

A Shop Assist proof of concept built for THAT. Not affiliated with THAT; the catalogue was read from their public storefront.

Catalogue read from thatconceptstore.com on 14 September 2026. Prices and availability are a snapshot, not a live read — confirm on the store's own page.