A contemporary luxury abaya house, launched in 2011 with its flagship store in Dubai Design District.
Abayas, kaftans, thobes, the vacation co-ord sets and the sheila sold on its own — Hessa Falasi’s own five words, with the number of pieces behind each.
Click one to get an answer
Every product line at Hessa Falasi opens with a cut — the Zainah, the notched collar, the box neck. More than half the rail is a v neck, so it is where a conversation starts, not where it ends.
Click a neckline and watch the assistant narrow it
Your length and your size, whether the sheila is in the box, two fabrics against one budget — or continue in Arabic.
Click a question and watch the assistant answer
Every prompt opens a live catalogue conversation.
105 of the 109 garments are offered in five sizes and nine lengths — thirteen hundred variants, and the axis a grid of photographs cannot show. Hessa Falasi lists the length as a number and does not say inches or centimetres anywhere on the site, so the assistant gives it as the store’s own number and offers to have it confirmed.
Made byOrder Spike